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Cross-Cultural Learning

In: Exporting

Author

Listed:
  • Laurel J. Delaney

Abstract

Whether you realize it or not, thanks to the Internet, everyone is part of the global marketplace. Just look at the billion+ people who use Facebook worldwide. To thrive, all companies must develop a multicultural perspective, cultural intelligence, or cultural literacy. When exporting and using digital platforms like Facebook to support those efforts, you must try your best to understand people, no matter where they are from.

Suggested Citation

  • Laurel J. Delaney, 2013. "Cross-Cultural Learning," Springer Books, in: Exporting, chapter 0, pages 413-422, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-5792-9_24
    DOI: 10.1007/978-1-4302-5792-9_24
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