IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-1-4302-4996-2_7.html
   My bibliography  Save this book chapter

Listening and Discovery

In: The Community Manager’s Playbook

Author

Listed:
  • Lauren Perkins

Abstract

Chapter 6 gave you a strong foundational knowledge of the ABCs assessment: Audience, Brand, and Category. By now, you know what each topic is, why it matters and how to apply that information to your specific business. That said, digital marketers are not magicians (although the good ones seem to be!), so you may be asking how you’re supposed to know what you really need to know for success with the ABCs.

Suggested Citation

  • Lauren Perkins, 2015. "Listening and Discovery," Springer Books, in: The Community Manager’s Playbook, chapter 0, pages 159-188, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4996-2_7
    DOI: 10.1007/978-1-4302-4996-2_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-1-4302-4996-2_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.