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How to Develop a More Effective Sales Strategy

In: Plan to Turn Your Company Around in 90 Days

Author

Listed:
  • Jonathan H. Lack

Abstract

This chapter’s objective is to help you develop a more effective sales strategy. For most midsize and small companies, generating sales is the biggest challenge the company faces. You can succeed with your sales efforts if you have hard-working, competent professionals who are somewhat assertive, not afraid of rejection, and are driven financially.

Suggested Citation

  • Jonathan H. Lack, 2013. "How to Develop a More Effective Sales Strategy," Springer Books, in: Plan to Turn Your Company Around in 90 Days, chapter 0, pages 133-147, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4669-5_9
    DOI: 10.1007/978-1-4302-4669-5_9
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