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The Mission

In: How to Create the Next Facebook

Author

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  • Tom Taulli

Abstract

If you go to Mark Zuckerberg’s facebook page, you’ll see that it says: “I’m trying to make the world a more open place.”1 It’s a grand mission for any person. But, of course, it is essentially the mission of his company. In Zuckerberg’s letter to shareholders in facebook’s initial public offering (IPO) prospectus, he says: “Facebook was not originally created to be a company. It was built to accomplish a social mission—to make the world more open and connected.”2 This is not the kind of mission you often associate with a company, but all great companies are about a cosmic vision, and that vision is always based on the power of a founder like Howard Schultz, Walt Disney, Henry Ford, Steve Jobs, and Bill Gates. They are more than just chief executive officers (CEOs). They are revolutionaries.

Suggested Citation

  • Tom Taulli, 2012. "The Mission," Springer Books, in: How to Create the Next Facebook, chapter 0, pages 1-11, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4648-0_1
    DOI: 10.1007/978-1-4302-4648-0_1
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