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Innovating with Consumer-Driven IT

In: The Innovative CIO

Author

Listed:
  • Andi Mann
  • George Watt
  • Peter Matthews

Abstract

Consumerization of IT is about the growing trend for consumers to adopt technologies well before the companies they work for, and subsequently to bring them to work. Typically, this refers to the increasing use of personal devices at work, such as smartphones and tablets (commonly referred to as “bring your own device” or BYOD), and the use of cloud and social services (Gmail, Dropbox, etc.) by employees at work.

Suggested Citation

  • Andi Mann & George Watt & Peter Matthews, 2013. "Innovating with Consumer-Driven IT," Springer Books, in: The Innovative CIO, chapter 0, pages 127-146, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4411-0_7
    DOI: 10.1007/978-1-4302-4411-0_7
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