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Advanced Social Media Campaigns

In: Advanced Social Media Marketing

Author

Listed:
  • Tom Funk

Abstract

Now it’s time to distinguish between everyday community management and periodic social media campaigns. Posting to the social platforms, interacting with fans, and performing customer service are your daily social media disciplines. They are the routine blocking and tackling—the minimum table stakes of building an online community and steadily growing it.

Suggested Citation

  • Tom Funk, 2013. "Advanced Social Media Campaigns," Springer Books, in: Advanced Social Media Marketing, chapter 0, pages 173-206, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4408-0_9
    DOI: 10.1007/978-1-4302-4408-0_9
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