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Relieving the Pain

In: User Experience Innovation

Author

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  • Christian Kraft

Abstract

It is surprising how many device manufacturers and professional website companies have little or no idea of their products’ pain points for the users. Every day I stumble upon web pages that take tens of seconds or even minutes to simply load the Flash intro; and very often those web pages do not even have a skip-intro function available. In those cases, I do like 90 percent of other users: I leave the web page. According to Jakob Nielsen,1 a 10-second delay in web page loading may often make users leave the site.

Suggested Citation

  • Christian Kraft, 2012. "Relieving the Pain," Springer Books, in: User Experience Innovation, chapter 0, pages 81-100, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4150-8_9
    DOI: 10.1007/978-1-4302-4150-8_9
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