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Account Management and Optimization

In: The Definitive Guide to Google AdWords

Author

Listed:
  • Bart Weller
  • Lori Calcott

Abstract

Once you have your accounts up and running, the next step is to create a routine and process for maintaining your account on a daily, weekly, and monthly basis to ensure you’re meeting your goals and seeing a positive ROI. AdWords is definitely not a set-it-and-forget program. Getting everything up and running is only the first step.

Suggested Citation

  • Bart Weller & Lori Calcott, 2012. "Account Management and Optimization," Springer Books, in: The Definitive Guide to Google AdWords, chapter 0, pages 245-290, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4015-0_10
    DOI: 10.1007/978-1-4302-4015-0_10
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