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Selling to X

In: Using Technology to Sell

Author

Listed:
  • Jonathan London
  • Martin Lucas

Abstract

As we approach the end of this book, we want to add some further value and thought around your strategy for winning more business. In this chapter, we consider in more depth a subject we have mentioned in various scenarios throughout the book: The importance of considering your customer types How they prefer to be sold to What else should you consider in selling to them Matching technology to industries

Suggested Citation

  • Jonathan London & Martin Lucas, 2012. "Selling to X," Springer Books, in: Using Technology to Sell, chapter 0, pages 289-304, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-3934-5_9
    DOI: 10.1007/978-1-4302-3934-5_9
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