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The Ask

In: Effective Frontline Fundraising

Author

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  • Jeffrey David Stauch

Abstract

So Ive finally got to the solicitation, the “ask.” What took me so long? The book is titled Effective Frontline Fundraising, after all. Why have I spent so much time on the back end, behind-the-scene stuff? I hope, if nothing else, that the amount of time that its taken to get here proves that the actual solicitation is only one part in a much, much larger cycle, and that there is a good amount of preparation that should go into a solicitation of any size, especially a big one.

Suggested Citation

  • Jeffrey David Stauch, 2011. "The Ask," Springer Books, in: Effective Frontline Fundraising, chapter 0, pages 149-170, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-3901-7_10
    DOI: 10.1007/978-1-4302-3901-7_10
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