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New Ventures

In: CFO Techniques

Author

Listed:
  • Marina Guzik

Abstract

Consider yourself lucky if you work for someone who is dynamic and ambitious, and, more importantly, understands that only the diversification of business opportunities guarantees a company’s survival in a volatile economic environment. The strategic plans of enthusiastic entrepreneurs go beyond those that are focused only on necessary internal developments such as operational improvements and marketing undertakings. When a business owner’s mind is set on longevity and growth, it is inevitable that the introduction of new products, expansion into related industries, acquisition of competing and complementing companies, and venturing into new commercial territories will be within his business prospects. These new horizons exponentially increase opportunities for a CFO’s professional growth, which always comes hand in hand with an increased workload. Even at the planning stages, it requires deeper research, more analysis, and a wider variety of modeling. And that’s just the beginning.

Suggested Citation

  • Marina Guzik, 2011. "New Ventures," Springer Books, in: CFO Techniques, chapter 0, pages 307-314, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-3757-0_36
    DOI: 10.1007/978-1-4302-3757-0_36
    as

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