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Presales, Bid Management, and Sales and Marketing

In: Going Corporate

Author

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  • Shailendra Kadre

Abstract

This chapter takes you through preliminary concepts relating to sales and how deals get made, and then introduces third-party consultants and their role in large deals. It also discusses the role of onsite relationship managers. The major real-time case study at the end will help you understand how presales efforts affect your world.

Suggested Citation

  • Shailendra Kadre, 2011. "Presales, Bid Management, and Sales and Marketing," Springer Books, in: Going Corporate, chapter 0, pages 85-102, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-3702-0_6
    DOI: 10.1007/978-1-4302-3702-0_6
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