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Mittu Sridhara

In: CIOs at Work

Author

Listed:
  • Ed Yourdon

Abstract

Mittu Sridhara is Group CIO at Ladbrokes PLC. A leader in the global betting and gaming market, Ladbrokes transacts more than £16 billion each year— making it a pure, cross-channel digital business on a global scale. Customer experience at Ladbrokes is delivered by a combination of trading, banking, streaming-content, and gaming platforms personalized by channel. Ladbrokes’ innovative KickOff app won the Future Mobile Award for Mobile Gambling 2011.

Suggested Citation

  • Ed Yourdon, 2011. "Mittu Sridhara," Springer Books, in: CIOs at Work, chapter 0, pages 71-85, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-3555-2_4
    DOI: 10.1007/978-1-4302-3555-2_4
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