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Electronic Commerce: More Hype Than Substance?

In: Synergy Matters

Author

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  • Peter Marshall

    (Edith Cowan University, School of Management Information Systems)

  • Judy McKay

    (Edith Cowan University, School of Management Information Systems)

Abstract

Conclusion If only... computer people and promoters of electronic futures would discipline themselves to live in the real world of normal people, with human responses and psychologies, they would be able to judge possible effects in this world instead of appearing, at times, to be on another planet.” (Markham 1998). We will let the prophetic words of Markham speak for themselves. If EC is an attractive, highly marketable label, only the foolhardy in modern universities would resist its use. However, there is the potential for even more confusion in the discipline of IS if we pretend that EC is something substantially new and different. Let us knowingly and wisely adopt and use the term EC in a meaningful manner, and resist the temptation of being swept away by hype.

Suggested Citation

  • Peter Marshall & Judy McKay, 2002. "Electronic Commerce: More Hype Than Substance?," Springer Books, in: Adrian M. Castell & Amanda J. Gregory & Giles A. Hindle & Mathew E. James & Gillian Ragsdell (ed.), Synergy Matters, chapter 99, pages 589-594, Springer.
    • Handle: RePEc:spr:sprchp:978-0-306-47467-5_99
    DOI: 10.1007/0-306-47467-0_99
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