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QR Codes and Wine Media

In: Digital Wine

Author

Listed:
  • Tara Brabazon

    (Charles Sturt University)

  • Mick Winter

    (Charles Sturt University)

  • Bryn Gandy

    (New Zealand Public Service)

Abstract

QR Codes are a good fit for almost any product, but for wine they have a particular benefit. When buying a bottle of wine, many consumers do not simply buy the product on the shelf for its particular use; they buy its heritage. Importantly, considering the arguments made in our last sections about matching the correct platform with the appropriate information and the precise audience, these ‘customers’ or ‘people’ who purchase wine must be carefully located and analyzed.

Suggested Citation

  • Tara Brabazon & Mick Winter & Bryn Gandy, 2014. "QR Codes and Wine Media," SpringerBriefs in Business, in: Digital Wine, edition 127, chapter 0, pages 55-85, Springer.
    • Handle: RePEc:spr:spbrcp:978-981-287-059-9_7
    DOI: 10.1007/978-981-287-059-9_7
    as

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