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Social Networking: Moving Beyond Space and Time

In: Digital Wine

Author

Listed:
  • Tara Brabazon

    (Charles Sturt University)

  • Mick Winter

    (Charles Sturt University)

  • Bryn Gandy

    (New Zealand Public Service)

Abstract

To understand how QR Codes can reintermediate the relationship between producers and consumers, it is first necessary to understand the state and scale of social media. The objective of communication in its many forms is to create human connection. Digital communication is part of that desire for connection. Technology is just technology. Computer networks are just networks. QR Codes are simply QR Codes. But how they are used to build human relationships provides the foundation and basis for social networking and social media. A website, platform or online service enables the development of social relationships between people that share interests, hobbies or occupations. Within these networks, users construct a version of themselves that can be activated and performed through emailing, uploading and exchanging photographs and video, instant messaging and commenting on the posts of others. These social media are digitized, web-enabled and mobile. The applications built on user generated content provide opportunities for interactivity and dialogue. For example, consumers can contact firms directly via their Twitter account.

Suggested Citation

  • Tara Brabazon & Mick Winter & Bryn Gandy, 2014. "Social Networking: Moving Beyond Space and Time," SpringerBriefs in Business, in: Digital Wine, edition 127, chapter 0, pages 43-52, Springer.
    • Handle: RePEc:spr:spbrcp:978-981-287-059-9_6
    DOI: 10.1007/978-981-287-059-9_6
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