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Creative Industries: A Pinot in One Hand, a Throttle in the Other

In: Digital Wine

Author

Listed:
  • Tara Brabazon

    (Charles Sturt University)

  • Mick Winter

    (Charles Sturt University)

  • Bryn Gandy

    (New Zealand Public Service)

Abstract

QR Codes are commonly used for New Zealand wines and in New Zealand wine stores, and the success of this use demonstrates its potential to serve as an excellent test bed for marketing wineries and wine regions throughout NZ and worldwide.

Suggested Citation

  • Tara Brabazon & Mick Winter & Bryn Gandy, 2014. "Creative Industries: A Pinot in One Hand, a Throttle in the Other," SpringerBriefs in Business, in: Digital Wine, edition 127, chapter 0, pages 113-124, Springer.
    • Handle: RePEc:spr:spbrcp:978-981-287-059-9_11
    DOI: 10.1007/978-981-287-059-9_11
    as

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