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Moving Towards New Agriculture: The Story of Western Animal Husbandry

In: Who Gets Funds from China’s Capital Market?

Author

Listed:
  • Jiazhuo G. Wang

    (City University of New York College of Staten Island)

  • Juan Yang

    (Peking University)

Abstract

The Melamine scandal of 2008 resulted in the crisis of the century for the dairy industry in China. The imbalance of soaring demand for dairy products and lack of large-scaled animal husbandry farms led to the creation of thousands of small and remotely-located farms in order to fill the demand gap. This system, however, generated a sequence of food safety issues in the industry process. Western, a leading animal husbandry company discussed in this chapter, developed a successful business model that tackled the issue of quality while ensuring profitability.

Suggested Citation

  • Jiazhuo G. Wang & Juan Yang, 2013. "Moving Towards New Agriculture: The Story of Western Animal Husbandry," SpringerBriefs in Business, in: Who Gets Funds from China’s Capital Market?, edition 127, chapter 0, pages 33-45, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-642-44913-0_4
    DOI: 10.1007/978-3-642-44913-0_4
    as

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