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The Function of Marcom Manager: Integrating Scope

In: The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

Author

Listed:
  • Kwang-Yong Shin

    (Nankai University)

Abstract

After introducing the Marcom manager, the most urgent task is to define its work scope and refine the job descriptions. This chapter introduces the job descriptions covered in the “integration” scope.

Suggested Citation

  • Kwang-Yong Shin, 2013. "The Function of Marcom Manager: Integrating Scope," SpringerBriefs in Business, in: The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model, edition 127, chapter 0, pages 89-109, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-642-38091-4_5
    DOI: 10.1007/978-3-642-38091-4_5
    as

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