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Competition-Policy Implications

In: Vertical Price Coordination and Brand Care

Author

Listed:
  • Dieter Ahlert

    (University of Münster)

  • Benjamin Schefer

    (University of Münster)

Abstract

On the one hand, the deregulation of this statutory prohibition is recommended without delay. This is combined with the hope that the abolition of legal restrictions on price formation will increase the diversity of supply. This would result in price-maintained offers competing locally for the favour of consumers alongside non-price-maintained offers, and if appropriate, also with recommended retail prices.

Suggested Citation

  • Dieter Ahlert & Benjamin Schefer, 2013. "Competition-Policy Implications," SpringerBriefs in Business, in: Vertical Price Coordination and Brand Care, edition 127, chapter 0, pages 47-57, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-642-35570-7_5
    DOI: 10.1007/978-3-642-35570-7_5
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