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Management of an Alliance Network in Practice

In: Management of Alliance Networks

Author

Listed:
  • Włodzimierz Sroka

    (Academy of Business in Dabrowa Gornicza)

  • Štefan Hittmar

    (University of Zilina)

Abstract

In times of crisis, many firms decide to implement cooperative strategies, e.g., by entering into a classic bilateral alliance or by participation in a network. Such a decision was taken by the RAPZ’s Management Board, a medium size engineering company. In the period from August 2009 to September 2010, the firm signed four, complementary in nature, bilateral alliances. The selection of partner companies was preceded by their comprehensive analysis. The agreements concluded brought several benefits to the RAPZ, not least of which was the opportunity to strengthen the business. Due to cooperation, the company’s sales rose by approximately 15 %. It allowed the company to increase its market share, and thus to improve the competitive position of both RAPZ and its alliance partners.

Suggested Citation

  • Włodzimierz Sroka & Štefan Hittmar, 2013. "Management of an Alliance Network in Practice," SpringerBriefs in Business, in: Management of Alliance Networks, edition 127, chapter 0, pages 101-116, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-642-34246-2_6
    DOI: 10.1007/978-3-642-34246-2_6
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