IDEAS home Printed from https://ideas.repec.org/h/spr/spbrcp/978-3-642-32150-4_3.html
   My bibliography  Save this book chapter

New Social Product Development: The Process and Critical Success Factors

In: Social Innovation and New Business Models

Author

Listed:
  • Laura Michelini

    (LUMSA University)

Abstract

In this chapter—through a literature review of the new product development process and innovation for low income markets—a new theoretical framework that describes the development process of social products is proposed. By using this social product development framework and a multiple-case studies analysis on best practices in social product innovation, this book presents factors that are critical to successfully developing social products for low-income markets. Finally, principles for the communication of social products are proposed.

Suggested Citation

  • Laura Michelini, 2012. "New Social Product Development: The Process and Critical Success Factors," SpringerBriefs in Business, in: Social Innovation and New Business Models, edition 127, chapter 0, pages 37-62, Springer.
  • Handle: RePEc:spr:spbrcp:978-3-642-32150-4_3
    DOI: 10.1007/978-3-642-32150-4_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:spbrcp:978-3-642-32150-4_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.