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Characteristics of Pop-up

In: Pop-up Retailing

Author

Listed:
  • Gary Warnaby

    (Manchester Metropolitan University)

  • Charlotte Shi

    (Nottingham Trent University)

Abstract

Existing definitions of pop-up given in Chap. 1 highlight its multi-faceted nature. In this chapter, some of these different facets are explored in more detail as a means of further explicating the pop-up concept, focusing on three key characteristics; namely the fact that pop-up activities are ephemeral, experiential and flexible. Each of these characteristics is considered in turn, and the chapter concludes with a discussion of an additional characteristic, which arguably underpins those mentioned above, and provides pop-up with significant part of its particular attraction to businesses and consumers alike, namely novelty.

Suggested Citation

  • Gary Warnaby & Charlotte Shi, 2018. "Characteristics of Pop-up," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 11-23, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-319-71374-8_2
    DOI: 10.1007/978-3-319-71374-8_2
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