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A Comprehensive Framework for Planning and Implementing Pop-up Activities

In: Pop-up Retailing

Author

Listed:
  • Gary Warnaby

    (Manchester Metropolitan University)

  • Charlotte Shi

    (Nottingham Trent University)

Abstract

Chapters 6 – 9 introduced the various stages of the process of planning and implementing pop-up activities—Strategic Objectives, Pre Pop-up, the Pop-up Experience, and Post Pop-up—highlighting the decision areas and actions relevant to each particular stage. This chapter revisits the outline framework presented in Fig. 5.1 and incorporates more detail relating to the decision areas and actions in each stage, as outlined in previous chapters, to produce a more comprehensive diagrammatic representation of this process.

Suggested Citation

  • Gary Warnaby & Charlotte Shi, 2018. "A Comprehensive Framework for Planning and Implementing Pop-up Activities," SpringerBriefs in Business, in: Pop-up Retailing, chapter 0, pages 73-82, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-319-71374-8_10
    DOI: 10.1007/978-3-319-71374-8_10
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