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Research

In: The MERge Model for Business Development

Author

Listed:
  • Orit Hazzan

    (Technion-Israel Institute of Techno)

  • Ronit Lis-Hacohen

    (Technion-Israel Institute of Technology)

Abstract

In most cases, people think about research as an activity that only experts perform in their labs. We argue that a research perspective is needed in the professional development of all practitioners. This is because research enables to monitor, steer, and navigate the practitioner’s professional development and activities based on data that directs the path toward the accomplishment of one’s goals. Sometimes, data analysis exposes pleasant phenomenon; sometimes it does not. In both cases, it is important to be aware of research results in order to take data-driven decisions and actions. The alternatives, the trust of gut feelings, intuitions, or biases (Kahneman, Lovallo, & Sibony 2011), show that such decision-making processes may mislead us, a situation we wish to avoid in general and in our professional work in particular.

Suggested Citation

  • Orit Hazzan & Ronit Lis-Hacohen, 2016. "Research," SpringerBriefs in Business, in: The MERge Model for Business Development, chapter 0, pages 17-19, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-319-30225-6_5
    DOI: 10.1007/978-3-319-30225-6_5
    as

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