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Technology Accelerates: 1950 to Present

In: Marketing Channels and Supply Chain Networks in North America

Author

Listed:
  • Robert D. Tamilia

    (University of Quebec at Montreal)

  • O. C. Ferrell

    (Auburn University)

  • Karen Hopkins

    (Auburn University)

Abstract

From 1950 to the present, technology has been a major driver of changes in the marketing environment. Communication and transportation transformed marketing channels and supply chains. Computers and the internet had a major impact on marketing institutions. More recently, AI and information technology such as blockchain assisted in providing what some refer to as the 4th industrial revolution.

Suggested Citation

  • Robert D. Tamilia & O. C. Ferrell & Karen Hopkins, 2020. "Technology Accelerates: 1950 to Present," SpringerBriefs in Business, in: Marketing Channels and Supply Chain Networks in North America, chapter 4, pages 35-52, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-030-44870-7_4
    DOI: 10.1007/978-3-030-44870-7_4
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