IDEAS home Printed from https://ideas.repec.org/h/spr/spbrcp/978-1-4614-3819-9_4.html
   My bibliography  Save this book chapter

Discussion, Insights, and Implications

In: Boundary-Spanning Marketing Organization

Author

Listed:
  • G. Tomas M. Hult

    (Michigan State University)

Abstract

The delineation of a theory of the boundary-spanning marketing organization (MOR theory) and the insights gleaned from 31 organization theories for its existence, activities, and viability offer a broad understanding of the boundaries of marketing at the organizational level. With a few exceptions (e.g., resource-based view, network theory), each theory is given a relatively equal importance weighting. Future studies on the marketing organization should consider developing a weighted schema of relevant theories (cf. Miner 2003). For the purpose of this SpringerBrief, an extension and more elaborate version of the Hult (2011b) article in the Journal of the Academy of Marketing Science, the cross-fertilization of organization theories clustered into four logical themes creates unique implications that can help advance work on the marketing organization. In elaborating on these implications, a focus on the intellectual clusters of strategic marketing resources, marketing leadership, and decision-making, network alliances and collaborations, and the domestic and global marketplace will continue as the structural roadmap for the discussion.

Suggested Citation

  • G. Tomas M. Hult, 2011. "Discussion, Insights, and Implications," SpringerBriefs in Business, in: Boundary-Spanning Marketing Organization, edition 127, chapter 0, pages 57-65, Springer.
    • Handle: RePEc:spr:spbrcp:978-1-4614-3819-9_4
    DOI: 10.1007/978-1-4614-3819-9_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:spbrcp:978-1-4614-3819-9_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.