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Arizona Diamondbacks

In: National League Franchises: Team Performances Inspire Business Success

Author

Listed:
  • Frank P. Jozsa

Abstract

During late 1993, Jerry Colangelo—who owned the National Basketball Association (NBA) Phoenix Suns—assembled an investment group titled Arizona Baseball Inc. in order to apply for a Major League Baseball (MLB) expansion team. Confident of being awarded a new franchise, Colangelo’s group held a name-the-team contest and took out a full-page advertisement in the sports section of a February edition of the Arizona Republic. The winning entry, Diamondbacks, was the name of a rattlesnake native to the region and known to inject a large amount of venom when it struck.

Suggested Citation

  • Frank P. Jozsa, 2016. "Arizona Diamondbacks," SpringerBriefs in Economics, in: National League Franchises: Team Performances Inspire Business Success, chapter 0, pages 87-94, Springer.
    • Handle: RePEc:spr:spbchp:978-3-319-25993-2_11
    DOI: 10.1007/978-3-319-25993-2_11
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