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Introduction

In: National Basketball Association Strategies

Author

Listed:
  • Frank P. Jozsa

Abstract

For demographic, economic, and sports-specific reasons, the 3-year-old Basketball Association of America (BAA) and 12-year-old National Basketball League (NBL) merged and formed another professional organization in 1949. Named the National Basketball Association (NBA), it has become a popular, prosperous, and successful group of franchises. In addition to multiple sports markets across the United States (US) and one in Canada, the league has an enthusiastic, large, and expanding fan base in several foreign countries including China, Italy, and the Philippines.

Suggested Citation

  • Frank P. Jozsa, 2015. "Introduction," SpringerBriefs in Economics, in: National Basketball Association Strategies, edition 127, chapter 0, pages 1-6, Springer.
    • Handle: RePEc:spr:spbchp:978-3-319-10058-6_1
    DOI: 10.1007/978-3-319-10058-6_1
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