IDEAS home Printed from https://ideas.repec.org/h/spr/seschp/978-981-16-4795-6_6.html
   My bibliography  Save this book chapter

Using Mathematical Framework to Nudge the Customers

In: Entrepreneurial Innovation

Author

Listed:
  • Sandeep Bhasin

    (Amity University)

  • Bhawna Kumar

    (RBEF (Amity Education Group))

Abstract

Using Coopetition-base strategy to ensure better sustainability over a longer period of time has been a game that large corporates have excelled. The game with a perfect mix of co-operation and competition leads to creation of markets dominated by a small group of players which may result in entry barriers for new players thus helping monopolistic leaders in any given market. The purpose of this study is to develop a conceptual framework of effects of competitive and collaborative elements of the strategy on the consumer behavior. In the first part of the paper, we identify the collaborative and competitive elements of the relationship of marketers in a defined market. In the second part of the paper we identify the impact of Nudging strategies on consumer-buyer behaviour. Finally, covering the theoretical and practical implication of Nudging in a Co-opetition based scenario, we build a proposed mathematical framework that an organization can use to gain market share in the marketspace.

Suggested Citation

  • Sandeep Bhasin & Bhawna Kumar, 2022. "Using Mathematical Framework to Nudge the Customers," Studies on Entrepreneurship, Structural Change and Industrial Dynamics, in: Vanessa Ratten (ed.), Entrepreneurial Innovation, edition 1, pages 63-70, Springer.
    • Handle: RePEc:spr:seschp:978-981-16-4795-6_6
    DOI: 10.1007/978-981-16-4795-6_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:seschp:978-981-16-4795-6_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.