IDEAS home Printed from https://ideas.repec.org/h/spr/seschp/978-3-032-05730-3_16.html
   My bibliography  Save this book chapter

The Role of the Sustainable Development Goals in Shaping Institutional Identity and Disseminating Messages for the Corporate Ecosystem, the Case of the Football Club Barcelona

Author

Listed:
  • José Zegarra

    (EAE Business School)

  • Berta Carreras

    (EAE Business School)

  • Chelo Morillo

    (EAE Business School)

  • Verónica Israel

    (EAE Business School)

  • Manuel Infante Naranjo

    (University of Granada)

  • Enric Ordeix-Rigo

    (Blanquerna, Universitat Ramon Llul)

Abstract

The study analyzes the perception that FC Barcelona members have regarding the communication of Corporate Social Responsibility (CSR) promoted by the Barça Foundation. Framed within theories of corporate communication, sports marketing, and CSR, the study considers the role of the Sustainable Development Goals (SDGs) in shaping institutional identity and disseminating messages. The Barça Foundation, one of the most prominent sports-related foundations globally, focuses its efforts on vulnerable children and youth, integrating values that reinforce the motto “Més que un club” and promoting social initiatives spanning education, health, social inclusion, and sustainability. Since its founding in 1899, FC Barcelona has built an identity that goes beyond sports, positioning itself as a cultural and social actor deeply rooted in the Catalan community, with an ongoing commitment to social causes, as reflected in partnerships such as its collaboration with UNICEF (the United Nations Children’s Fund) and various inclusion programs. Using a qualitative methodology based on in-depth interviews with club members and communication experts, the study explores the knowledge, evaluation, and impact of CSR actions and their communication.

Suggested Citation

  • José Zegarra & Berta Carreras & Chelo Morillo & Verónica Israel & Manuel Infante Naranjo & Enric Ordeix-Rigo, 2025. "The Role of the Sustainable Development Goals in Shaping Institutional Identity and Disseminating Messages for the Corporate Ecosystem, the Case of the Football Club Barcelona," Studies on Entrepreneurship, Structural Change and Industrial Dynamics,, Springer.
    • Handle: RePEc:spr:seschp:978-3-032-05730-3_16
    DOI: 10.1007/978-3-032-05730-3_16
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:seschp:978-3-032-05730-3_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.