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Wine Tourism Entrepreneurship in Brazil

In: Brazilian Entrepreneurship

Author

Listed:
  • Paul Strickland

    (La Trobe University)

  • Vanessa Ratten

    (La Trobe University)

Abstract

Wine tourism is one of the most popular forms of tourism due to the way it integrates culture, history and consumption patterns. The aim of this chapter is to focus on wine tourism entrepreneurship from a Brazilian context. Thereby highlighting how the wine industry in Brazil has grown based on its innovative and entrepreneurial characteristics. Brazil is considered a new wine country compared to the old wine countries that have been producing wine for some time. This means it provides an interesting context as to how wine tourism develops in an entrepreneurial way. Suggestions for future research and practice regarding wine tourism entrepreneurship in Brazil are stated in this chapter.

Suggested Citation

  • Paul Strickland & Vanessa Ratten, 2022. "Wine Tourism Entrepreneurship in Brazil," Studies on Entrepreneurship, Structural Change and Industrial Dynamics, in: João Leitão & Vanessa Ratten & Vitor Braga (ed.), Brazilian Entrepreneurship, pages 133-141, Springer.
    • Handle: RePEc:spr:seschp:978-3-031-09392-0_9
    DOI: 10.1007/978-3-031-09392-0_9
    as

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