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Social Media Teams of Hospitals as Mediators in Digital Health Ecosystems

In: Collaborative Innovation Networks

Author

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  • Michael Beier

    (University of Applied Sciences HTW Chur, Swiss Institute for Entrepreneurship)

  • Sebastian Früh

    (University of Applied Sciences HTW Chur, Swiss Institute for Entrepreneurship)

Abstract

In this paper, we elaborate relevant theoretical and empirical foundations from the literature and prepare a conceptual framework on how social media teams of hospitals can act as mediators of various parties in their digital health ecosystem. Furthermore, we present our analytical approach as well as preliminary findings from our ongoing research. The paper is a research in progress from the second phase of a project on strategic use of social media in hospitals, which started in April 2018. Its regional focus is on Austria, Germany, and Switzerland, where we conduct empirical studies on the research questions.

Suggested Citation

  • Michael Beier & Sebastian Früh, 2019. "Social Media Teams of Hospitals as Mediators in Digital Health Ecosystems," Studies on Entrepreneurship, Structural Change and Industrial Dynamics, in: Yang Song & Francesca Grippa & Peter A. Gloor & João Leitão (ed.), Collaborative Innovation Networks, pages 115-124, Springer.
    • Handle: RePEc:spr:seschp:978-3-030-17238-1_6
    DOI: 10.1007/978-3-030-17238-1_6
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    Cited by:

    1. Beier, Michael & Früh, Sebastian, 2021. "Attitudes, Preferences and Usage Behavior of the Population Regarding Social Media Pages of Hospitals - Results of a Quantitative Survey in the DACH Region (Germany, Austria, Switzerland)," EconStor Research Reports 233853, ZBW - Leibniz Information Centre for Economics.

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