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Analysis of the Sport Ecosystem and Its Value Chain, What Lessons in an Uncertain World?

In: Sports Management in an Uncertain Environment

Author

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  • Michel Desbordes

    (Université Paris-Saclay)

Abstract

This chapter proposes to study the financing of professional sport and its recent evolution. Historically, sport was financed by the ticket office (the spectators). Then, the media and sponsorship gradually replaced this initial income, when the importance of sport became more and more considerable. Finally, the 2000s saw the emergence of a new income, called merchandising (jersey sales, in particular). As sport has become an object of global interest, the role of social networks is increasingly important in the dissemination of information, leading to the opening of new markets where fans will always be far away from the stadium and only consume the competitions via their smartphone, tablet or computer. All this globalization of sports has contributed to the complexity of the notion of value chain over the last twenty years. This complexification has been further accentuated by several exogenous events: political instability, health crises, the ecological dimension, risks of terrorism, geopolitical stakes and even situations of war.

Suggested Citation

  • Michel Desbordes, 2023. "Analysis of the Sport Ecosystem and Its Value Chain, What Lessons in an Uncertain World?," Sports Economics, Management, and Policy, in: Bhaskar Basu & Michel Desbordes & Soumya Sarkar (ed.), Sports Management in an Uncertain Environment, pages 109-142, Springer.
    • Handle: RePEc:spr:semchp:978-981-19-7010-8_6
    DOI: 10.1007/978-981-19-7010-8_6
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