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An Exploration of Dynamic Pricing in the National Hockey League

In: Breaking the Ice

Author

Listed:
  • Rodney J. Paul

    (Syracuse University)

  • Andrew P. Weinbach

    (Coastal Carolina University)

Abstract

Dynamic pricing of tickets to NHL games are studied through data from three teams that adopted that practice in 2013–2014. Dynamic ticket pricing differs from variable ticket pricing in that prices are allowed to fluctuate throughout the season based upon supply and demand. Through a regression model, it is discovered that the greatest impact on dynamic ticket prices is due to popular opponents. Uncertainty of outcome is only found to be significant in a “non-traditional” hockey market with many entertainment substitutes. Other factors such as weekends and monthly effects due to playoff races are also shown to be important.

Suggested Citation

  • Rodney J. Paul & Andrew P. Weinbach, 2017. "An Exploration of Dynamic Pricing in the National Hockey League," Sports Economics, Management, and Policy, in: Bernd Frick (ed.), Breaking the Ice, pages 177-197, Springer.
  • Handle: RePEc:spr:semchp:978-3-319-67922-8_9
    DOI: 10.1007/978-3-319-67922-8_9
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