IDEAS home Printed from https://ideas.repec.org/h/spr/semchp/978-1-4419-6290-4_7.html
   My bibliography  Save this book chapter

Merchandising NFL Brands and Intellectual Property Rights

In: The Economics of the National Football League

Author

Listed:
  • Stephen McKelvey

    (University of Massachusetts Amherst)

  • Ryan Spalding

    (University of Massachusetts Amherst)

Abstract

These recent headlines reflect the magnitude of a business enterprise that is generating over $8 billion annually as a result of the merchandising of the NFL brand and the leveraging of its intellectual property rights. Commissioner Roger Goodell’s ambitious revenue goals reflect a paradigm shift in the business model of the NFL—from a licensing-centric to a media sales-centric enterprise.

Suggested Citation

  • Stephen McKelvey & Ryan Spalding, 2012. "Merchandising NFL Brands and Intellectual Property Rights," Sports Economics, Management, and Policy, in: Kevin G. Quinn (ed.), The Economics of the National Football League, edition 127, chapter 0, pages 109-135, Springer.
    • Handle: RePEc:spr:semchp:978-1-4419-6290-4_7
    DOI: 10.1007/978-1-4419-6290-4_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jason Lortie & Kevin C. Cox & Curtis Sproul, 2021. "Toward a theory of entrepreneurial differentiation: how entrepreneurial firms compete," International Entrepreneurship and Management Journal, Springer, vol. 17(3), pages 1291-1312, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:semchp:978-1-4419-6290-4_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.