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Introduction

In: The Economics of the National Football League

Author

Listed:
  • Kevin G. Quinn

    (St. Norbert College)

Abstract

The National Football League (NFL) is nearly a $10 billion/year business that generates about The National Football League (NFL) is nearly a $10 billion/year business that generates about $1 billion in operating profit, and its 32 franchises are estimated to be worth more than $30 billion. To put these figures in perspective, the NFL’s annual revenue is about equal to one-fortieth of Walmart’s, the top grossing company on the Fortune 500 list, and about the same as Whole Foods Markets’ (#273) (CNNMoney 2011). The value of all of its franchises is about one-fiftieth of Exxon/Mobil’s market capitalization (#1 in the world, according to Financial Times) and about equal to Sony’s (#269) (Financial Times 2011). billion in operating profit, and its 32 franchises are estimated to be worth more than $30 billion. To put these figures in perspective, the NFL’s annual revenue is about equal to one-fortieth of Walmart’s, the top grossing company on the Fortune 500 list, and about the same as Whole Foods Markets’ (#273) (CNNMoney 2011). The value of all of its franchises is about one-fiftieth of Exxon/Mobil’s market capitalization (#1 in the world, according to Financial Times) and about equal to Sony’s (#269) (Financial Times 2011).

Suggested Citation

  • Kevin G. Quinn, 2012. "Introduction," Sports Economics, Management, and Policy, in: Kevin G. Quinn (ed.), The Economics of the National Football League, edition 127, chapter 0, pages 1-3, Springer.
    • Handle: RePEc:spr:semchp:978-1-4419-6290-4_1
    DOI: 10.1007/978-1-4419-6290-4_1
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