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Strategic Flexibility in e-Business Adapters and e-Business Start-ups

In: Handbook of Strategic e-Business Management

Author

Listed:
  • Antonio J. Verdú-Jover

    (Miguel Hernández University)

  • Lirios Alós-Simó

    (Miguel Hernández University)

  • José María Gómez-Gras

    (Miguel Hernández University)

Abstract

The proliferation of the Internet in today’s society, combined with the need for greater strategic flexibility in organizations, has meant that most firms adopt e-business processes as a tool for creating competitive advantage. However, many established firms encounter difficulties in achieving the expected results. At the same time, it has been observed that numerous e-business start-ups have a special capacity for growing and for achieving a high level of competitiveness. In this article, we propose that the structures of learning that ground each type of firm have implications for strategic flexibility. Systems of management based on e-business generate greater strategic flexibility in organizations, but this influence is simpler, less costly, and more effective in its impact on performance in firms that come into being around e-business (e-business start-ups) than in firms that attempt to adopt and integrate e-business into their existing business models. Implications for management are also discussed.

Suggested Citation

  • Antonio J. Verdú-Jover & Lirios Alós-Simó & José María Gómez-Gras, 2014. "Strategic Flexibility in e-Business Adapters and e-Business Start-ups," Progress in IS, in: Francisco J. Martínez-López (ed.), Handbook of Strategic e-Business Management, edition 127, pages 139-155, Springer.
    • Handle: RePEc:spr:prochp:978-3-642-39747-9_6
    DOI: 10.1007/978-3-642-39747-9_6
    as

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