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AI-Powered Value Co-Creation: A Case Study Approach to Smart PSS Development

In: Smart Services Summit

Author

Listed:
  • Omsri Kumar Aeddula

    (Blekinge Institute of Technology)

  • Carl Toller Melen

    (Blekinge Institute of Technology)

  • Giulia Wally Scurati

    (Blekinge Institute of Technology)

  • Tobias Larsson

    (Blekinge Institute of Technology)

  • Shaun West

    (Lucerne University of Applied Sciences and Arts)

  • Johan Wall

    (Blekinge Institute of Technology)

Abstract

Product-Service System (PSS) development prioritizes the technical aspects of implementing Artificial Intelligence (AI), overlooking the strategic rationale behind its adoption. This paper investigates the impact of AI on value co-creation within industrial contexts by analyzing successful AI applications in PSS development across diverse domains like industrial systems engineering and healthcare technology. Through a multiple case study approach, this paper aims to explore the strategic motivations for using AI and its influence on the co-creation process. The analysis reveals several key benefits of AI adoption. Firstly, it fosters collaborative and iterative development, empowering both internal teams and external stakeholders to actively participate in value co-creation. Secondly, AI helps uncover novel value propositions that might remain hidden through traditional methods thus boosting the value co-creation. Finally, AI acts as a catalyst for building dynamic knowledge ecosystems. By facilitating data-driven insights and collaboration, AI enables continuous learning and adoption within the co-creation process.

Suggested Citation

  • Omsri Kumar Aeddula & Carl Toller Melen & Giulia Wally Scurati & Tobias Larsson & Shaun West & Johan Wall, 2025. "AI-Powered Value Co-Creation: A Case Study Approach to Smart PSS Development," Progress in IS, in: Shaun West & Jürg Meierhofer & Thierry Buecheler & Giulia Wally Scurati (ed.), Smart Services Summit, pages 63-75, Springer.
    • Handle: RePEc:spr:prochp:978-3-031-86958-7_5
    DOI: 10.1007/978-3-031-86958-7_5
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