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Empowering Sustainable Development: The Role of E-Commerce Adoption in Advancing SDGs Among Youth

In: Advances and New Trends in Environmental Informatics

Author

Listed:
  • Noha Tarek Amer

    (German University in Cairo)

  • Hany Abdelghaffar

    (German University in Cairo)

  • Laila Amr

    (German University in Cairo)

Abstract

E-commerce has been growing exponentially impacting various industries, one of which is the fast-food sector. The purpose of this study is to examine the factors that influence college students to adopt fast-food e-commerce platforms by extending the Technology Acceptance Model (TAM). While substantial research exists on e-commerce adoption, niche markets like fast-food e-commerce platforms have received comparatively little attention. This research addresses this gap and highlights the critical role of e-commerce in advancing Sustainable Development Goals (SDGs). Using a survey method for data collection, the results reveal that perceived ease of use, user experience, and product appeal significantly contribute to the prediction of using fast-food e-commerce platforms among college students. These findings highlight a shift toward increased online ordering among youth, which has implications for sustainability. By focusing on these factors, e-commerce decision-makers can enhance platform adoption ultimately resulting in promoting economic growth (SDG 8), enhancing sustainable and consumption patterns (SDG 12), and reducing carbon emissions (SDG 13).

Suggested Citation

  • Noha Tarek Amer & Hany Abdelghaffar & Laila Amr, 2025. "Empowering Sustainable Development: The Role of E-Commerce Adoption in Advancing SDGs Among Youth," Progress in IS, in: Volker Wohlgemuth & Hamdy Kandil & Amna Ramzy (ed.), Advances and New Trends in Environmental Informatics, pages 401-413, Springer.
    • Handle: RePEc:spr:prochp:978-3-031-85284-8_23
    DOI: 10.1007/978-3-031-85284-8_23
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