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Potential for the Development of Service Business Models Through Digital Services and the Active Inclusion of Customers

In: Smart Services Summit

Author

Listed:
  • Gloria Bohn

    (HTWG Konstanz—University of Applied Sciences)

  • Julius Taubert

    (HTWG Konstanz—University of Applied Sciences)

  • Maximilian Geus

    (HTWG Konstanz—University of Applied Sciences)

  • Stefan Schweiger

    (HTWG Konstanz—University of Applied Sciences)

  • Valerie Bass

    (HTWG Konstanz—University of Applied Sciences)

Abstract

As one of the most important branches of the industry in Germany and the European Union, the mechanical and plant engineering sector is confronted with fundamental changes due to ever shorter innovation cycles and increased competitive pressure. This makes it even more important to increase the level of service components in business models with a low service level, which are still frequently found in SMEs. This paper is dedicated to the changes that the individual components of a business model have experienced and will experience. Special attention is paid to economic sustainability, since service business models can also positively influence the long-term nature of a business. Seven interviews conducted with relevant companies serve as the empirical basis of this paper. The analysed effects of smart services and active customer integration are structured and summarized within the three pillars of every business model (value proposition, the value creation architecture and the revenue mechanic).

Suggested Citation

  • Gloria Bohn & Julius Taubert & Maximilian Geus & Stefan Schweiger & Valerie Bass, 2023. "Potential for the Development of Service Business Models Through Digital Services and the Active Inclusion of Customers," Progress in IS, in: Jürg Meierhofer & Shaun West & Thierry Buecheler (ed.), Smart Services Summit, pages 83-91, Springer.
    • Handle: RePEc:spr:prochp:978-3-031-36698-7_9
    DOI: 10.1007/978-3-031-36698-7_9
    as

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