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Communicating the Value of Digital Transformation Within Manufacturing Firms

In: Smart Services Summit

Author

Listed:
  • Matthew Anderson

    (Glasgow Caledonian University)

  • Shaun West

    (Lucerne University of Applied Sciences and Arts)

  • David Romero

    (Tecnológico de Monterrey)

  • David Harrison

    (Glasgow Caledonian University)

Abstract

Digital Transformation provides both value creation and co-creation opportunities within manufacturing firms, enabling these to develop new and more efficient ‘digitally-enabled’ value propositions. However, there remain notable gaps in communicating these digital opportunities (value) throughout a firm, creating barriers to justifying (digital) transformations, and limiting their adoption. This paper aims to explore this gap using input from industrial case studies and to create a framework that recognises relevant metrics to identify and communicate digital value. The findings highlight the importance of translating metrics between the different levels of a firm and communicating visually these to better appreciate the new digitally-enabled value (co-)creation process(es).

Suggested Citation

  • Matthew Anderson & Shaun West & David Romero & David Harrison, 2023. "Communicating the Value of Digital Transformation Within Manufacturing Firms," Progress in IS, in: Jürg Meierhofer & Shaun West & Thierry Buecheler (ed.), Smart Services Summit, pages 13-21, Springer.
    • Handle: RePEc:spr:prochp:978-3-031-36698-7_2
    DOI: 10.1007/978-3-031-36698-7_2
    as

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