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Business Analytics and Sustainability

In: Sustainable Development Through Data Analytics and Innovation

Author

Listed:
  • Safwat Al Tal

    (Department of Business Analytics, Faculty of Business)

Abstract

This chapter from one side introduces business analytics, its levels, how they relate to providing insights that make data-driven business decisions. Then, from another side it describes sustainability, its definition, and dimensions. The chapter uses the two previous sides to analyze the confluence of the information era and sustainability in paving the way for big data to transform how businesses with environmental impacts can take meaningful action toward sustainability.

Suggested Citation

  • Safwat Al Tal, 2022. "Business Analytics and Sustainability," Progress in IS, in: Jorge Marx Gómez & Lawal O. Yesufu (ed.), Sustainable Development Through Data Analytics and Innovation, pages 33-44, Springer.
    • Handle: RePEc:spr:prochp:978-3-031-12527-0_3
    DOI: 10.1007/978-3-031-12527-0_3
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