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Digital Age, Business Strategy, and Firm’s Performance

In: Always-On Business

Author

Listed:
  • Nijaz Bajgorić

    (University of Sarajevo)

  • Lejla Turulja

    (University of Sarajevo)

  • Amra Alagić

    (University of Sarajevo)

Abstract

The purpose of this chapter is to discuss the intricacies of business strategy planning as well as its impact on business performance in the digital age, which is more commonly referred to as the Digital Economy or New Economics in the literature. First, an overview of the Digital Economy in general, as well as the specifics of doing business in the Digital Economy, was presented, with particular emphasis on the pressures that businesses are exposed to and must respond to in the course of carrying out their operational activities. The second section is concerned with the subject of the specificity of business strategy in the digital age, and it provides a brief explanation of how Porter’s forces have changed as a result of shifts in the business paradigm brought about by the use of information technology. Finally, in the third section, a systematic literature review was carried out with the objective of providing research trends on the issue of business strategy and performance in the Digital Age.

Suggested Citation

  • Nijaz Bajgorić & Lejla Turulja & Amra Alagić, 2022. "Digital Age, Business Strategy, and Firm’s Performance," Progress in IS, in: Always-On Business, chapter 0, pages 11-28, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-93959-5_2
    DOI: 10.1007/978-3-030-93959-5_2
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