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Digital Platform Design at the Edge of Complexity: The Value of Design Thinking to Balance Between Configuration and Customization

In: Design Thinking for Software Engineering

Author

Listed:
  • Emanuel Stoeckli

    (esurance AG)

Abstract

Even though human-centered approaches such as Design Thinking have become a widespread strategy to gain competitive advantages, it remains unclear what it means for digital platform design. The very core of digital platforms lies in the systematic reuse of modules to reduce complexity and increase variety through configuration. Design Thinking, in turn, yields a variety of prototypes grounded in a deep understanding of the problem space. While the risk of the former lies in solution-fixation, the risk of the latter is that individual desirable solutions inhibit the transition toward actual implementation. Both perspectives are triangulated and the value of Design Thinking as a mindset, process, and toolset for Digital Platform Design is discussed. This contribution highlights the sweet spot where a wide range of problems (user needs) are addressed by a variety of platform configurations.

Suggested Citation

  • Emanuel Stoeckli, 2022. "Digital Platform Design at the Edge of Complexity: The Value of Design Thinking to Balance Between Configuration and Customization," Progress in IS, in: Jennifer Hehn & Daniel Mendez & Walter Brenner & Manfred Broy (ed.), Design Thinking for Software Engineering, pages 181-190, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-90594-1_12
    DOI: 10.1007/978-3-030-90594-1_12
    as

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