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The Proteus Effect: How Avatars Influence Their Users’ Self-perception and Behaviour

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Anna Samira Praetorius

    (SRH University)

  • Daniel Görlich

    (SRH University)

Abstract

The Proteus Effect, introduced by Yee and Bailenson (2007), suggests that users of a virtual environment adapt their behaviour to the characteristics of their respective avatars. Because numerous studies and experiments concerning the Proteus Effect have been published since 2007, we herein provide a literature review and evaluate the theoretical framework. Based on the comparison of their findings and conclusions about the theoretical framework of the effect and its explanatory approaches such as self-perception theory and priming, we classify these studies with regard to self-similarity, wishful identification, and embodied presence. This allows for revealing parallels to the processes of self-identification.

Suggested Citation

  • Anna Samira Praetorius & Daniel Görlich, 2021. "The Proteus Effect: How Avatars Influence Their Users’ Self-perception and Behaviour," Progress in IS, in: M. Claudia tom Dieck & Timothy H. Jung & Sandra M. C. Loureiro (ed.), Augmented Reality and Virtual Reality, pages 109-122, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-68086-2_9
    DOI: 10.1007/978-3-030-68086-2_9
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