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Testing Mixed Reality Experiences and Visitor’s Behaviours in a Heritage Museum

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Mariapina Trunfio

    (University of Naples ‘Parthenope’)

  • Timothy Jung

    (Faculty of Business and Law, Manchester Metropolitan University)

  • Salvatore Campana

    (University of Naples ‘Parthenope’)

Abstract

This paper aims to test the relationships between technological and functional, and experiential elements of the new realities, developing a conceptual framework based on (Trunfio and Campana, Current Issues in Tourism. 23(9):1053–1058, 2020) visitors’ experience model for mixed reality in the museum to explore how mixed reality functional elements influence visitors’ experiences in museum and post-experiences. Findings validate the influence of mixed reality functional elements on visitors’ experiences, showing traditional experiences as a key museum experience to drive 4.0 experiences and post-experience behaviours. However, some theoretical questions remain open, considering the influence of usability requirements on interaction and 4.0 experience on museum post-experience.

Suggested Citation

  • Mariapina Trunfio & Timothy Jung & Salvatore Campana, 2021. "Testing Mixed Reality Experiences and Visitor’s Behaviours in a Heritage Museum," Progress in IS, in: M. Claudia tom Dieck & Timothy H. Jung & Sandra M. C. Loureiro (ed.), Augmented Reality and Virtual Reality, pages 67-76, Springer.
  • Handle: RePEc:spr:prochp:978-3-030-68086-2_6
    DOI: 10.1007/978-3-030-68086-2_6
    as

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