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Science Tour and Business Model Using Digital Twin-Based Augmented Reality

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Seungyoub Ssin

    (KAIST ITC ARRC)

  • Minjeong Suh

    (Manchester Metropolitan University)

  • Jongwook Lee

    (Korea National University of Cultural Heritage)

  • Timothy Jung

    (Manchester Metropolitan University)

  • Woontack Woo

    (KAIST ITC ARRC
    KAIST UVR Lab)

Abstract

The purpose of this study is to propose a theoretical framework for a digital twin-based smart science tourism system using augmented reality in Gwanghwamun Square. To date, smart tourism service was not sufficiently developed for the provision of relevant tourism information to visitors as tourism contents were managed by the separated information system of each institution. The tourists could not receive ideal tourism routes based on their preferences and also according to congestion of each institution. Moreover, the business model using existing tourism services was not well developed, and thus the current tourism services have not sufficiently contributed to the revitalization of the regional economy. We designed a digital twin-based tourism content management system that provides integrated management of tourism information, and augmented reality (AR) science tour services which are included with contents recommendation, best path finding, contents sharing and gamification. We also adopted a business model using the AR tourism platform based on digital twin technology which could contribute to the invigoration of the local economy.

Suggested Citation

  • Seungyoub Ssin & Minjeong Suh & Jongwook Lee & Timothy Jung & Woontack Woo, 2021. "Science Tour and Business Model Using Digital Twin-Based Augmented Reality," Progress in IS, in: M. Claudia tom Dieck & Timothy H. Jung & Sandra M. C. Loureiro (ed.), Augmented Reality and Virtual Reality, pages 267-276, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-68086-2_20
    DOI: 10.1007/978-3-030-68086-2_20
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