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Bringing Knowledge and Emotion to the Industrial Field: ETT's AR/VR Solutions

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Adele Magnelli

    (ETT S.p.A)

  • Giovanni Verreschi

    (ETT S.p.A)

  • Matteo Ventrella

    (ETT S.p.A)

Abstract

The birth of the Industry 4.0 is linked to “enabling technologies”, which provide significant advantages to both industry and users. Among these, a particular role is played by Augmented and Virtual Reality, which, by combining real and digital world, can optimize production, sales and user experiences. This is the goal behind ETT's AR/VR projects in the Industrial Field: immersive technologies that guarantee engagement, safe environments and innovation. Four case studies exemplify how these technologies can support the industry sector. Area X for Intesa San Paolo and NIA VR app for the National Fire Brigade bring the user into a safe and totally digital world; while the automotive production and rental service Car Server apps merge real and digital world.

Suggested Citation

  • Adele Magnelli & Giovanni Verreschi & Matteo Ventrella, 2021. "Bringing Knowledge and Emotion to the Industrial Field: ETT's AR/VR Solutions," Progress in IS, in: M. Claudia tom Dieck & Timothy H. Jung & Sandra M. C. Loureiro (ed.), Augmented Reality and Virtual Reality, pages 251-266, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-68086-2_19
    DOI: 10.1007/978-3-030-68086-2_19
    as

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