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Conclusions and Further Research Directions

In: Gamification and Consumer Engagement

Author

Listed:
  • Rimantas Gatautis

    (Kaunas University of Technology)

  • Jūratė Banytė

    (Kaunas University of Technology)

  • Rita Kuvykaitė

    (Kaunas University of Technology)

  • Regina Virvilaitė

    (Kaunas University of Technology)

  • Aistė Dovalienė

    (Kaunas University of Technology)

  • Žaneta Piligrimienė

    (Kaunas University of Technology)

  • Agnė Gadeikienė

    (Kaunas University of Technology)

  • Elena Vitkauskaitė

    (Kaunas University of Technology)

  • Asta Tarutė

    (Kaunas University of Technology)

Abstract

The results of the theoretical studies on the issue of the value concept, shared value creation and shared value dimensions in the context of new marketing theories prove the relevance of such studies and expedience of research in different contexts:

Suggested Citation

  • Rimantas Gatautis & Jūratė Banytė & Rita Kuvykaitė & Regina Virvilaitė & Aistė Dovalienė & Žaneta Piligrimienė & Agnė Gadeikienė & Elena Vitkauskaitė & Asta Tarutė, 2021. "Conclusions and Further Research Directions," Progress in IS, in: Rimantas Gatautis & Jūratė Banytė & Elena Vitkauskaitė (ed.), Gamification and Consumer Engagement, edition 1, pages 173-181, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-54205-4_8
    DOI: 10.1007/978-3-030-54205-4_8
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